Head of Product Marketing & Growth

Defuse Labs is building the universal transaction layer for the AI economy and a permissionless financial account at near.com. We are looking for a Head of Product Marketing & Growth to lead the positioning, launch strategy, and user adoption of our core products in a fast-paced, startup environment.

Key responsibilities

• Own end-to-end product marketing for near.com, including positioning, messaging, and go-to-market strategy.
• Act as the voice of the user by translating research and behavioral data into actionable product and UX recommendations.
• Partner with Product and Growth teams to optimize acquisition, onboarding, activation, and retention.
• Lead go-to-market efforts for new features, including launch strategy, distribution, and performance tracking.
• Support NEAR Intents product marketing by collaborating on partner positioning and co-marketing initiatives.

Requirements

• 4–7 years of experience in product marketing, ideally within fintech, crypto wallets, or digital-asset platforms.
• Proven track record of managing end-to-end go-to-market strategies for product features or integrations.
• Strong understanding of user behavior in financial or crypto products and the ability to translate insights into clear narratives.
• Experience operating in fast-moving, resource-lean environments with the ability to build scalable processes.
• Solid working knowledge of crypto fundamentals such as wallets, custody, and cross-chain transfers.

What we offer

• Opportunity to shape the product strategy and market positioning of a foundational Web3 infrastructure.
• High-ownership role within a globally distributed, fast-moving team.
• Direct impact on the adoption of intent-based financial technology.