Head of Paid Ads / Performance Marketing Lead (TikTok Ads)

Jobgether is seeking a Head of Paid Ads / Performance Marketing Lead to join a fast-growing, AI-powered EdTech startup. In this role, you will take full ownership of the paid acquisition strategy for a global consumer subscription product, driving sustainable growth through data-driven decision-making and creative experimentation.

Key responsibilities

• Own and scale paid user acquisition across international markets, focusing on TikTok Ads as a core channel.
• Manage significant advertising budgets, optimizing for CAC, ROAS, and LTV to ensure efficient growth.
• Collaborate with creative teams to develop and test UGC-style advertising concepts.
• Build and maintain performance reports using SQL, spreadsheets, and analytics platforms like Mixpanel or PostHog.
• Coordinate multi-channel campaigns across Meta Ads, Google Ads, and Apple Search Ads.

Requirements

• At least 4 years of hands-on performance marketing experience for consumer or mobile applications.
• Proven experience managing monthly advertising budgets exceeding $100,000, with at least $50,000 dedicated to TikTok Ads.
• Demonstrated success in marketing a consumer subscription app outside of e-commerce, gaming, and fintech.
• Strong analytical skills with the ability to independently extract actionable insights from campaign data.
• Professional fluency in English and the ability to work autonomously in a fast-paced startup environment.

What we offer

• Significant ownership and autonomy over paid acquisition strategy and advertising investment.
• Opportunity to scale an innovative AI-powered learning platform with a global user base.
• Competitive compensation package including equity participation.
• A fully remote working environment with a focus on high-impact, data-driven results.