Head of Marketing (B2B SaaS)

Tidio is a leading customer service platform that integrates AI with human support to help businesses scale efficiently. We are looking for a hands-on Head of Marketing to lead our strategy, drive demand, and shape the future of our brand as we continue to grow globally.

Key responsibilities

• Own the overall marketing strategy, aligning brand, product marketing, design, and go-to-market efforts with company goals.
• Lead and develop a team of 5-10 people, setting clear standards, workflows, and priorities across various marketing functions.
• Plan and execute integrated B2B SaaS campaigns across paid, content, social, and partner channels to drive measurable business outcomes.
• Define product positioning, messaging, and value propositions to ensure a consistent narrative across all customer touchpoints.
• Manage brand evolution and rebranding initiatives, overseeing creative direction and external agency partnerships.

Requirements

• Proven experience in B2B SaaS marketing, with a deep understanding of go-to-market models and scaling strategies.
• Strong background in product marketing, including defining positioning, messaging, and ideal customer profiles.
• Demonstrated success in leading brand evolution or rebranding projects from strategy to execution.
• Experience leading teams of 3-10 people, with a focus on hiring, mentoring, and maintaining high standards.
• Ability to operate effectively at a leadership level while remaining hands-on with strategy and execution.

What we offer

• A unique opportunity to shape the marketing direction of a global AI-powered customer service leader.
• Direct collaboration with C-level leadership in a fast-moving, flat organizational structure.
• Comprehensive benefits including private medical care, mental well-being programs, and sport/wellness packages.
• High-quality work equipment including a MacBook Pro, monitor, and professional headphones.
• Access to professional development resources and a culture that values merit and diversity.