Head of Marketing - new startup (healthcare)

Red Sky is launching a new healthcare startup focused on cardio-metabolic health and is seeking a Head of Marketing to design and drive its growth engine from the ground up. This is a hands-on leadership role for a builder who can turn medical credibility and data-driven insights into a successful market entry.

Key responsibilities

• Co-creating the company, product, and go-to-market strategy with the founding team.
• Defining brand positioning, communication strategy, and market narrative.
• Designing and executing a full-funnel marketing strategy covering acquisition, conversion, and patient engagement.
• Building a data-driven growth model based on key metrics like CAC, LTV, and ROI.
• Recruiting and leading a high-performing marketing team while managing external partners.

Requirements

• At least 5+ years of experience in digital marketing, including 2+ years in a leadership role.
• Proven track record in building and scaling growth campaigns with measurable business impact.
• Strong understanding of full-funnel marketing and hands-on experience with performance channels.
• Analytical mindset with proficiency in tools like GA4, Google Tag Manager, and CRM systems.
• Fluent Polish and English, with the ability to translate complex medical topics into clear communication.

What we offer

• Opportunity to co-create and lead marketing for a healthcare startup from day one.
• High autonomy and ownership over strategy, execution, and team building.
• Potential equity package in the company you help build.
• Support from an experienced startup studio and access to industry experts.