Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, and personalized coaching. We are looking for a Head of Growth to lead our consumer growth engine and define how we reach, convert, and retain millions of future members in this player-coach role.
Key responsibilities
- Own the growth strategy P&L, including budget allocation and accountability for CAC, payback, and LTV/CAC targets.
- Manage paid acquisition performance across Meta, Google, TikTok, and OTT channels while holding agencies to a high standard.
- Develop and scale a creative engine for generating, testing, and iterating on performance-driven ad concepts and messaging.
- Lead the experimentation roadmap across channels, landing pages, and funnel flows to improve conversion rates.
- Establish the operating cadence for growth, including performance reviews, forecasting, and cross-functional collaboration.
Requirements
- 8+ years of experience in growth or performance marketing with direct ownership of 8-figure annual spend.
- Proven track record of scaling growth at a high-growth consumer or consumer healthcare company.
- Deep hands-on expertise in paid media channels and sophisticated analytical skills regarding attribution and unit economics.
- Strong creative instincts with the ability to brief, critique, and iterate on performance-driven creative assets.
- Executive presence and the ability to communicate growth narratives to leadership while remaining hands-on with execution.
What we offer
- The opportunity to shape the growth strategy of a mission-driven company redefining personalized weight care.
- A leadership role within a fast-paced, collaborative environment that values data-driven decision-making and innovation.
- Full remote work flexibility, allowing you to contribute to our mission from anywhere.