Head of Growth Marketing [REMOTE]

Upbound is redefining how modern infrastructure is built for the Agentic AI Era as the creators of Crossplane. We are seeking a Head of Growth Marketing to own our full-funnel strategy, leveraging AI-native tools and workflows to drive growth for our commercial platform.

Key responsibilities

• Own full-funnel growth for the Upbound commercial platform, integrating open-source top-of-funnel drivers.
• Manage the campaign roadmap, program budget, and paid media channel mix to meet sales targets.
• Oversee lifecycle marketing, marketing operations, attribution models, and funnel reporting.
• Drive conversion, organic search, and AI answer visibility across our digital properties.
• Partner with product and engineering to optimize the self-serve motion from signup to paid conversion.

Requirements

• 10+ years in B2B marketing with at least 3 years leading growth, demand generation, or acquisition.
• Proven experience managing significant program budgets and defending marketing ROI.
• Hands-on expertise with ad platforms, marketing automation, and data analytics.
• Demonstrated success in introducing AI tools to transform marketing team workflows.
• Experience marketing to technical audiences, such as platform engineers or infrastructure teams.

What we offer

• The opportunity to build a growth function from the ground up in a product-led company.
• Direct impact on revenue generation strategies within a cutting-edge cloud and AI infrastructure environment.
• Collaboration with a team backed by top-tier investors like GV and Altimeter Capital.
• A fully remote work environment focused on autonomy and innovation.