Head of Growth - DTC/eCommerce

Folqs is a fast-growing D2C supplement brand in the United States, and we are looking for a Head of Growth to take ownership of our performance marketing and creative strategy. This is a high-impact role for an experienced eCommerce operator who can jump in, analyze our growth engine, and scale our brand to the next level.

Key responsibilities

• Own and scale Meta as the primary acquisition channel while managing additional efforts across Google or TikTok.
• Develop and execute a systematic creative testing pipeline to identify winning customer angles, hooks, and messaging.
• Manage the full creative production process, including briefing UGC creators, editors, and designers.
• Analyze daily performance metrics such as CPA, ROAS, and CVR to optimize the entire funnel from ad to landing page.
• Utilize AI tools to accelerate research, creative ideation, and performance analysis workflows.

Requirements

• 4–6+ years of experience in performance marketing for D2C/eCommerce brands, with a proven track record of scaling campaigns.
• Deep expertise in Meta media buying with experience managing at least $50k/month in ad spend.
• Strong background in direct-response advertising, customer psychology, and creative strategy.
• Ability to work autonomously as an operator who executes, tests, and scales without needing hand-holding.
• Experience with supplement, health, or wellness brands is considered a strong advantage.

What we offer

• Fully remote work environment with significant autonomy and ownership.
• Direct collaboration with the company founders.
• Potential for equity upside based on strong performance.
• A fast-paced culture focused on results and data-driven decision-making.