Head of Demand Gen & Operations

💰 Salary: €6,500-€7,500 per month

🌎 100% remote 

🕦 Full-time position, long-term

☑️ B2B Contract

A B2B SaaS firm building security and risk management software for large organizations, operating across multiple international offices. Its platform helps clients in regulated industries manage cybersecurity, governance and compliance, and third-party risk across their operations.

Requirements:

• 7+ years of experience in B2B SaaS marketing

• Strong track record in both demand generation and marketing operations

• Direct, hands-on skill with HubSpot and connected marketing automation tools

• Proven results building and tuning paid campaigns across more than one channel

• Comfortable with numbers, including attribution, funnel review, and revenue reporting

• Confident using AI tools, workflows, and automated agents in daily work

• Able to deliver high-quality work independently, without leaning on agencies or outside help

• Works well across teams, including sales, marketing, and senior leadership

• Advanced spoken and written English 

Nice to Have:

• Background in cybersecurity, governance and compliance (GRC), third-party risk (TPRM), or similar fields

• Experience moving outsourced marketing and advertising work back in-house

Key Responsibilities:

• Run lead generation programs end to end and track each lead through to revenue

• Plan, launch, and optimize paid campaigns across channels such as Google and LinkedIn, plus outbound outreach tools

• Handle search, display, retargeting, and email campaigns yourself, from messaging and targeting to testing

• Raise conversion rates across the funnel and fix weak points

• Build follow-up programs based on buyer type, stage, and behavior

• Use AI tools and agents daily to produce campaigns faster, and build automations that take over repetitive work

• Set up an AI-based outbound system to replace manual LinkedIn outreach

• Own SEO, answer engine optimization (AEO), and generative engine optimization (GEO), from plan to delivery

• Improve Google Search Console results and clear technical issues such as duplicate pages, dead links, redirects, and indexing gaps

• Review website and content performance through Google Analytics

• Own the full marketing operations setup and the HubSpot system, including lifecycle stages from subscriber through to customer

• Keep data clean through deduplication, enrichment, normalization, and validation

• Build and improve lead scoring, and agree with sales on what counts as an MQL and SQL

• Create lead routing rules, response time targets, alerts, and automations

• Build reusable workflows, email templates, landing pages, and campaign setups

• Keep campaign tracking, UTM rules, and reporting accurate, and QA everything before launch

• Set and manage attribution models, and build dashboards that tie marketing activity to pipeline and revenue

• Keep sales and marketing reporting in sync

• Plan and run the company presence at industry events, plus the follow-up afterward

• Move outside marketing and advertising work fully in-house and wind down agencies

Get to know DevsData:

We are a technology consulting company and a recruitment agency, delivering software solutions to clients from Europe and the US. We work 100% remotely, in an international team, including people from Asia, London, or San Francisco. We employ people with experience in international corporations as well as students of the best technical and business universities.