Head of Brand

Pairs is a profitable, self-funded platform connecting founders with a global network of investors. We are looking for a Head of Brand to own our brand identity, content strategy, and creative output while leading a small, growing team in a fully remote environment.

Key responsibilities

• Define and maintain our positioning, voice, and visual identity across all channels.
• Produce high-quality content including weekly posts, newsletters, and quarterly reports.
• Manage end-to-end video production, from booking and directing shoots to final editing.
• Oversee paid sponsorships and retargeting campaigns to drive inbound growth.
• Mentor and grow a team of content interns into full-time contributors.
• Optimize content for AI answer engines and journalists to increase our share of voice.

Requirements

• Proven experience running a brand end-to-end with measurable results.
• Hands-on creative skills: you write, edit, and cut video yourself.
• Experience managing makers, freelancers, or interns and developing their careers.
• Exceptional writing skills with a portfolio of published long-form work.
• Deep understanding of SEO fundamentals and how AI engines cite sources.
• Ability to analyze performance data to iterate on content strategies.

What we offer

• Fully remote and asynchronous work environment with deep work focus.
• Direct access to co-founders and significant creative freedom.
• Access to top-tier AI tooling and a dedicated video production setup.
• Opportunity to shape the brand narrative for a high-growth platform.