Growth Marketing Specialist (SaaS)

Who we're looking for?
We're looking for someone who sees marketing through the lens of business outcomes - not just campaign mechanics. Someone who can run paid media across all channels, but also thinks about the full funnel: from the first ad click through e-commerce conversion to customer retention. Someone who brings ideas to the table, can defend them, and then actually gets them done.

If you're more comfortable executing briefs than generating them, this role isn't for you. If you're the kind of person who already knows what changed in Google Ads or Meta this quarter - keep reading.

What you'll do?

• Manage and optimize paid campaigns across Google, Meta, LinkedIn, and Bing, including budget planning and allocation

• Own SaaS e-commerce performance, driving revenue growth through promotions, experiments, and optimization initiatives

• Plan and execute A/B tests across landing pages, checkout flows, and the full conversion funnel using tools such as Clarity and VWO

• Build and optimize HubSpot automation flows, including onboarding, retention, win-back, and upsell campaigns

• Analyze performance data, maintain dashboards, and oversee tracking quality through GA4, GTM, and BI-supported insights

• Create ad concepts and briefs, develop website experiences in HubSpot CMS, and lead cross-functional projects with Product, Sales, RevOps, and Creative teams

What we require?

Must-have:

• Hands-on experience running paid campaigns across at least 2-3 channels (Google Ads, Meta Ads, LinkedIn Ads)

• Understanding of the SaaS funnel - from acquisition through trial to retention and upsell

• Comfort with analytics: GA4, Looker Studio, basic GTM

• Experience with HubSpot or comparable marketing automation tools for email nurturing and flows

• Business-level English (full fluency) - communication, copywriting, documentation

• Results orientation - you think in MRR, churn, and LTV, not just CTR and CPM

• Initiative - you bring ideas before anyone asks for them

Nice to have:

• Experience with CRO and A/B testing tools (VWO, Optimizely, or similar)

• HubSpot CMS, Elementor, Webflow, or Framer experience at landing page build level

• Background in B2B SaaS or B2B services

• Familiarity with the Polish B2B market and digital sales dynamics

• Understanding of B2B marketing models (account-based thinking, enterprise funnels)