Growth Marketing Manager, Meta Ads

Trafilea is a leading consumer tech platform dedicated to transformative brand growth, building an AI-powered engine that scales digitally native brands globally. With a track record of over $1B in cumulative revenue and a presence in major retail outlets, we are looking for a data-driven Growth Marketing Manager to lead acquisition strategies for our fast-growing portfolio.

Key responsibilities

• Define and execute media strategies with significant monthly budgets to achieve aggressive acquisition and revenue targets.
• Optimize the entire customer funnel, from initial ad creative through to checkout and post-purchase upsells, to maximize profitability.
• Drive creative strategy across different products, audiences, and channels while maintaining brand consistency.
• Prioritize performance improvements using a data-backed 20/80 framework to ensure efficient growth.
• Monitor and refine every step of the customer journey to enhance user experience and conversion rates.

Requirements

• Over 5 years of experience developing and executing growth marketing strategies within the e-commerce or consumer products sector.
• Proven track record of managing high-volume monthly ad spend specifically within Meta Ads.
• Strong ability to interpret complex consumer data to inform creative and media-buying decisions.
• Excellent collaboration skills to work effectively with creative, engineering, and marketing teams.
• High level of organization and attention to detail when managing complex funnels and upsell flows.

What we offer

• The opportunity to work in a 100% remote environment with a diverse and talented global team.
• Access to proprietary AI and automation tools designed to scale e-commerce brands.
• A fast-paced culture that encourages rapid testing and professional growth.
• Competitive compensation packages and generous paid time off.