Growth & Marketing Manager

Mindful Souls is a leading online destination for crystals and personal growth, dedicated to making mindfulness accessible to everyone. With a global community of over 43,000 customers, we are looking for a Growth & Marketing Manager to join our fully remote team of 55 professionals and help drive our business strategy forward.

Key responsibilities

• Develop and execute comprehensive growth strategies to increase subscriber acquisition, retention, and overall revenue.
• Analyze market trends, customer behavior, and competitor activities to identify and launch new growth initiatives.
• Collaborate with marketing teams to optimize customer acquisition costs and improve conversion rates across all channels.
• Monitor subscriber churn rates and implement effective strategies to enhance customer lifetime value.
• Work cross-functionally with CRO, tech, media buying, and email marketing teams to align subscription strategies with business goals.

Requirements

• Minimum 3-5 years of experience in an e-commerce or online store environment, specifically in growth strategy and performance improvement.
• Proven track record of increasing revenue, CLTV, and AOV, with documented experience leading a growth or sales team.
• Deep understanding of D2C sales models and practical knowledge of the US market.
• Strong analytical skills with proficiency in GA4 and the Shopify platform.
• Ability to lead by example, take initiative, and adapt quickly to new technologies.

What we offer

• A fully remote work environment with a flexible schedule that supports work-life balance.
• Autonomy and freedom to grow within a flat team structure where your ideas are valued.
• An annual education budget to support your professional development and learning.
• Access to wellness benefits, including a home office bonus and self-care resources.