Global Product Marketing Lead

Binance is a leading global blockchain ecosystem dedicated to increasing the freedom of money and financial access for people around the world. We are seeking a Global Product Marketing Lead to own our end-to-end go-to-market strategy and drive the growth of our diverse portfolio of digital-asset products.

Key responsibilities

• Own the global go-to-market strategy, including positioning, messaging, audience segmentation, and launch orchestration for our product portfolio.
• Translate complex blockchain and fintech concepts into compelling, human-centric narratives that drive user adoption and engagement.
• Synthesize user research, market trends, and product data to provide actionable insights that shape our product development and growth strategies.
• Lead, develop, and transform a high-performing global product marketing team by establishing scalable playbooks and frameworks.
• Act as a cross-functional leader, aligning Product, Growth, Brand, and Regional teams to ensure cohesive and impactful campaign execution.

Requirements

• 8+ years of experience in product marketing, GTM, or growth marketing, with at least 3 years in a leadership role.
• Proven track record of managing successful product launches that significantly impacted business metrics.
• Deep understanding of consumer fintech or crypto/Web3 products and the ability to navigate regulatory complexities.
• Exceptional creative judgment and analytical skills, with the ability to turn data into strategic decisions.
• Bilingual proficiency in English and Mandarin is required to coordinate effectively with global stakeholders.

What we offer

• The opportunity to shape the future of finance within a world-class, user-centric global organization.
• A fast-paced, innovative, and results-driven environment that values autonomy and continuous learning.
• Collaboration with diverse, top-tier talent across a flat organizational structure.
• A fully remote work arrangement that supports global flexibility.