Email Marketing Manager - Middle

SOFTSWISS is looking for an experienced Email Marketing Manager to join our dynamic marketing team. In this role, you will be responsible for managing and developing our email marketing channel, delivering targeted campaigns and lifecycle communications that engage leads, support sales goals, and contribute to overall pipeline growth across international markets.

Key responsibilities

• Plan, set up, and launch diverse email campaigns in HubSpot, including newsletters, product updates, and nurture sequences.
• Build and manage automated workflows based on lifecycle stage, engagement, and product interest.
• Collaborate with cross-functional teams including Product Marketing, Content, and Design to execute effective campaigns.
• Run A/B tests on subject lines, content, and CTAs to continuously improve engagement and conversion rates.
• Track and analyze email performance metrics to provide actionable insights and regular reporting.

Requirements

• 2–4+ years of experience in email marketing, CRM, or marketing automation, preferably within a B2B or SaaS environment.
• Hands-on proficiency with HubSpot Marketing Hub, including segmentation, workflows, and reporting.
• Strong analytical skills with a deep understanding of email marketing funnels and lead nurturing strategies.
• Professional proficiency in both English and Russian (B2+ level).
• Solid understanding of email deliverability, database hygiene, and GDPR compliance.

What we offer

• Private health insurance and a comprehensive mental health program.
• Access to sports benefits and various professional development opportunities.
• Free online English lessons and local language courses.
• Paid time off and support for maternity leave.
• Participation in internal workshops, professional conferences, and corporate events.