WarriorBabe is a mission-driven company dedicated to helping women regain their personal power and confidence through personalized fitness and nutrition programming. We are seeking a world-class Lifecycle Email Marketer to join our team and take ownership of the customer journey, from initial engagement to long-term retention.
Key responsibilities
- Develop and execute comprehensive lifecycle email campaigns that span the entire customer journey.
- Write compelling, story-driven email copy that builds trust, educates our audience, and drives meaningful action.
- Build and optimize sophisticated audience segments to ensure personalized messaging for every user.
- Create and manage nurture sequences, onboarding flows, win-back campaigns, and retention strategies.
- Continuously test, analyze, and improve email performance metrics to maximize engagement and conversion.
Requirements
- Proven professional experience in owning and managing lifecycle email marketing programs.
- Exceptional copywriting and storytelling skills with a focus on conversion.
- Strong understanding of customer segmentation, email automation, and marketing technology.
- A data-driven mindset with a genuine passion for testing, optimization, and the customer experience.
- Demonstrated ability to increase engagement, retention, and revenue through strategic email initiatives.
What we offer
- The opportunity to work in a fully remote environment with a passionate, mission-driven team.
- A role that allows you to shape the customer journey and impact the lives of women worldwide.
- A collaborative culture that values personal growth, dedication, and creative storytelling.