Email & Lifecycle Marketing Manager

MGID is a leading global native advertising platform, and we are looking for a Senior Email & Lifecycle Marketing Manager to own and develop our global communication strategy. You will play a pivotal role in engaging prospects, clients, and partners by building automated journeys, improving segmentation, and leveraging data to create scalable, relevant marketing initiatives.

Key responsibilities

• Develop and execute a global email marketing strategy covering the entire customer lifecycle, from lead nurturing and activation to retention and reactivation.
• Build and optimize automated marketing workflows in HubSpot to ensure timely and relevant communication for both Advertiser and Publisher audiences.
• Define and monitor performance metrics, including CTR, conversion rates, and engagement, while running structured A/B tests to optimize messaging and content.
• Develop granular audience segmentation based on behavioral signals, industry, and commercial potential to improve communication relevance.
• Collaborate cross-functionally with Product Marketing, Sales, and regional teams to align lifecycle communication with broader business goals.

Requirements

• 4+ years of experience in email marketing, lifecycle marketing, or marketing automation within a B2B environment.
• Strong practical knowledge of HubSpot, including workflows, segmentation, and campaign automation.
• Proven ability to build automated, trigger-based marketing journeys and nurture sequences.
• Strong analytical skills with the ability to turn data insights into actionable marketing initiatives.
• Upper-Intermediate level of English proficiency or higher.

What we offer

• The opportunity to shape global communication strategies for a major player in the AdTech industry.
• A fully remote work environment that supports autonomy and proactive initiative.
• Access to advanced marketing tools and the ability to experiment with AI-driven automation and personalization.
• A collaborative culture working with diverse, international teams across multiple markets.