Director of Product Marketing

Proof is the world's first identity-assured transaction management platform, dedicated to digitizing trust for critical life transactions. We are seeking a Director of Product Marketing to lead our messaging, go-to-market strategies, and sales enablement efforts as we continue to innovate in identity infrastructure and digital credentials.

Key responsibilities

• Own product and solution positioning, messaging architecture, and value propositions across our identity verification and authorization platforms.
• Lead end-to-end launch processes for new products and features, ensuring cross-functional readiness and post-launch measurement.
• Develop and maintain a comprehensive sales toolkit, including pitch decks, ROI tools, and objection handling guides to support revenue teams.
• Conduct market and competitive research, including win/loss analysis and persona development, to inform product strategy.
• Partner with Product teams on pricing, packaging, and roadmap priorities while translating regulatory developments into market opportunities.

Requirements

• 10+ years of B2B product marketing experience in SaaS, fintech, or identity infrastructure, with 3+ years in a leadership role.
• Proven track record of marketing technical or API-driven products to regulated enterprise buyers, particularly in financial services.
• Strong technical fluency in concepts such as PKI, cryptographic credentials, identity verification, and fraud prevention.
• Excellent storytelling and presentation skills with the ability to engage executives, customers, and industry analysts.

What we offer

• Comprehensive medical, dental, and vision insurance coverage.
• 401k plan with a 4% company match starting on your hire date.
• Unlimited sick and vacation time, plus 14 paid company holidays.
• 12 weeks of paid parental leave and a 4-week sabbatical after 5 years.
• Monthly stipends for work-from-home expenses, wellness, and professional development.