Director of B2B Marketing

Interdependence Public Relations is a fast-paced, data-driven agency rebuilding the PR and marketing industry from the ground up. We are seeking a strategic and performance-oriented Director of B2B Marketing to lead integrated marketing initiatives for our diverse portfolio of B2B clients.

Key responsibilities

• Serve as a senior strategic partner for B2B clients, developing integrated marketing plans that align with business objectives and growth goals.
• Lead strategy across paid and organic channels, including paid search, social, SEO, content marketing, and email.
• Analyze campaign performance to optimize budget allocation, targeting, and messaging to drive measurable ROI.
• Provide strategic direction to cross-functional teams and contribute to new business development, including pitches and proposals.
• Build and maintain trusted relationships with client executives, presenting actionable insights and recommendations.

Requirements

• 10+ years of experience in B2B marketing, with significant agency experience being essential.
• Deep expertise in both paid and organic marketing strategies and a strong understanding of B2B buyer journeys.
• Proven ability to manage marketing budgets and make data-driven decisions to improve lead generation and conversion.
• Excellent communication and presentation skills, with the ability to translate complex data into clear business insights.
• Strategic mindset combined with a hands-on approach to execution in a fast-paced, fully remote environment.

What we offer

• 100% remote work environment with the flexibility to work from anywhere.
• Comprehensive health benefits, including medical, dental, and vision coverage.
• Retirement savings program with a company-matched 401(k).
• Generous paid time off, including vacation, sick leave, company holidays, and Summer Fridays.
• Supportive culture focused on career growth, professional development, and collaborative success.