Director, eRetail & Retail Media Networks

OLIPOP is on a mission to positively impact consumer health through a delicious, functional soda. We are seeking a Director of eRetail & Retail Media Networks to lead and scale our omni-channel digital commerce business across key retail partners and marketplaces.

Key responsibilities

• Develop and execute a comprehensive retail media network strategy across platforms like Walmart Connect, Target Roundel, and Instacart.
• Lead the end-to-end relationship with our retail media and performance marketing agency to ensure strategic alignment.
• Optimize media investment to drive ROAS, incrementality, and full-funnel performance while establishing clear KPIs.
• Own the digital shelf strategy, including PDP optimization, SEO, content syndication, and conversion optimization.
• Build, lead, and develop a high-performing team while fostering a culture of accountability and innovation.

Requirements

• 12+ years of experience in e-commerce, omnichannel sales, or cross-channel digital marketing.
• Strong proficiency in Google Analytics, Shopify, and Excel.
• Deep understanding of marketing and advertising capabilities across digital selling channels.
• Proven ability to build strong relationships and collaborate effectively across functions and with third-party vendors.
• Experience working successfully with remote teams and familiarity with collaboration tools like Slack, Zoom, and Asana.

What we offer

• The opportunity to shape the growth of a high-performance, mission-driven brand.
• A fully remote work environment that prioritizes intentional connection and collaboration.
• A culture that values thoughtful debate, transparency, and personal growth.