Director, Demand Generation

WEKA is redefining data infrastructure for the AI era and is seeking a Director of Demand Generation to lead our end-to-end campaign engine. In this role, you will act as the architect of our campaign calendar and playbook, driving integrated, multi-channel strategies that fill our pipeline and deliver measurable business outcomes.

Key responsibilities

• Own the end-to-end campaign engine, including planning, execution, and post-campaign analysis.
• Develop multi-channel architectures that integrate paid media, email, webinars, and content into a cohesive launch strategy.
• Translate vertical ABM cluster models into repeatable, scalable campaign playbooks.
• Manage paid media strategy, budgets, and agency relationships to ensure performance against pipeline targets.
• Partner with Sales and RevOps to optimize lead routing, funnel conversion, and attribution reporting.

Requirements

• 8+ years in B2B demand generation with at least 3 years at a Director level.
• Proven experience designing and executing vertical or segment-based ABM campaigns at scale.
• Deep hands-on expertise in paid media, including LinkedIn, Google Ads, and programmatic advertising.
• Strong command of marketing attribution, pipeline reporting, and CRM tools like Salesforce.
• Experience in infrastructure, storage, or AI/ML tech sectors is strongly preferred.

What we offer

• The opportunity to build a critical marketing function at a fast-growing, innovative AI infrastructure company.
• A collaborative, customer-centric culture that values accountability, bravery, and transparency.
• Direct impact on delivering cutting-edge technology to global enterprise customers.