Digital Marketing Specialist

Holisticon Poland is seeking a dedicated Digital Marketing Specialist to join our dynamic Growth Team. In this role, you will play a key part in executing digital marketing strategies, driving lead generation, and managing marketing automation efforts to support our expansion across international markets.

Key responsibilities

• Setting up and launching paid campaigns across platforms such as LinkedIn, Meta, Google Ads, and YouTube based on strategic briefs.
• Monitoring, optimizing, and reporting on campaign performance, including budget allocation, targeting, and A/B testing.
• Managing campaign tracking and measurement setups, including UTM tagging and conversion attribution.
• Providing actionable insights and recommendations based on performance data to improve marketing outcomes.
• Collaborating with the Marketing Manager and Head of Growth to plan and execute digital marketing initiatives.

Requirements

• 3–5 years of professional experience in digital marketing, ideally within a B2B tech environment.
• Hands-on expertise in managing paid advertising campaigns across major social and search platforms.
• Strong analytical mindset with the ability to interpret data and optimize campaigns effectively.
• Familiarity with marketing automation tools and a willingness to expand your technical skill set.
• Fluency in English and the ability to work proactively with a high level of ownership.

What we offer

• The opportunity to work in a fully remote environment with a focus on international markets.
• Professional development and training opportunities to enhance your marketing automation skills.
• A collaborative work culture where you will partner closely with growth, sales, and content specialists.
• A role with significant autonomy and the chance to influence digital marketing performance.