Digital Marketing (Paid Media & Tracking)

Spotter Labs is seeking a hands-on Digital Marketing specialist to manage paid media advertising, analytics, and tracking infrastructure. You will work directly with our marketing team to ensure that campaigns are accurately tracked, conversions are properly recorded, and our data systems provide reliable insights for optimization.

Key responsibilities

• Set up, manage, and troubleshoot Meta Pixel, Meta Events Manager, and custom conversion events.
• Support paid advertising campaigns across platforms including Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads.
• Implement and validate tracking solutions, including UTM parameters and conversion definitions across websites.
• Monitor tracking performance and investigate discrepancies between advertising platforms and analytics tools.
• Debug tracking issues to identify why events or conversions are not firing correctly.

Requirements

• Hands-on experience with Meta Ads Manager, Meta Pixel, and custom event tracking.
• Practical knowledge of PostHog, GA4, Google Tag Manager, and Microsoft Clarity.
• Strong understanding of event tracking concepts, parameters, properties, and attribution models.
• Ability to troubleshoot complex tracking issues and identify technical gaps in data collection.
• Familiarity with server-side tracking or Conversions API is considered a strong advantage.

What we offer

• Opportunity to work in a fully remote environment with a focus on technical marketing.
• Engagement with a diverse stack of advertising and analytics platforms.
• Collaborative atmosphere where problem-solving and technical curiosity are highly valued.