Digital Marketing Manager

Uvation is seeking a dynamic Digital Marketing Manager to lead our marketing initiatives and drive growth within the North American data center market. In this role, you will be responsible for crafting comprehensive strategies that enhance our brand positioning, generate high-quality leads, and support our sales objectives through innovative digital campaigns and thought leadership.

Key responsibilities

• Develop and execute multi-channel marketing strategies, including digital campaigns, events, and content marketing, to drive business growth.
• Manage Google Ads and other SEM efforts, focusing on keyword research, ad copy optimization, and performance tracking.
• Create and manage high-quality content, including articles, case studies, and white papers, while maintaining an editorial calendar.
• Execute public relations plans, including drafting press releases and building relationships with media and industry influencers.
• Utilize analytics tools to monitor campaign performance, track market trends, and provide data-driven insights to stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, with 5+ years of experience in B2B technology or data center solutions.
• Proven expertise in lead generation, revenue growth, and conducting competitive market research within the North American market.
• Strong technical proficiency in Google Ads, Google Analytics, Google Tag Manager, and various social media marketing tools.
• Experience with content management systems and a basic understanding of HTML/CSS for content optimization.
• Excellent communication skills with a strong portfolio of published work and a track record of executing successful PR campaigns.

What we offer

• The opportunity to shape the marketing strategy for a growing company in the competitive data center industry.
• A fully remote work environment that fosters collaboration across cross-functional teams.
• Professional growth through ownership of marketing budgets, campaign management, and strategic brand initiatives.