The Digital Content & Web Manager at Stanley Black & Decker is responsible for the day-to-day execution, maintenance, and optimization of digital content and customer experience across the SBD360 platform and major brand websites like DEWALT, STANLEY, and BLACK+DECKER. This role ensures that all digital initiatives, product content, and merchandising activities are accurate, timely, and aligned with global brand standards.
Key responsibilities
- Manage website content, page updates, and publishing activities within the SBD360 platform and brand sites.
- Execute digital campaigns, product launches, and merchandising activities to support brand goals.
- Ensure product information, digital assets, and banners are accurate and up to date.
- Optimize the customer journey through content improvements, navigation updates, and performance monitoring.
- Collaborate with marketing, sales, and product teams to align on content needs and campaign priorities.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Business, Communications, or a related field.
- 3-6 years of experience in website management, digital content, or eCommerce operations.
- Proven experience working with CMS tools and digital publishing workflows.
- Strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.
- Experience working with cross-functional stakeholders in a commercial or marketing setting.
What we offer
- Opportunities for career growth within a global company with over 60 iconic brands.
- Access to extensive learning resources, including a Lean Academy and online university.
- A diverse, inclusive, and collaborative work culture that values innovation.
- Comprehensive benefits package including wellness programs, retirement benefits, and employee discounts on products.