Demand Generation Marketing Manager

Shift Markets is a global leader in crypto infrastructure, dedicated to bridging the gap between traditional finance and digital assets. We are looking for a Demand Generation Marketing Manager to join our fully remote team and help drive our growth strategy.

Key responsibilities

• Own the demand-generation strategy and paid-media budget across Google Ads and LinkedIn Ads to generate qualified pipeline and revenue.
• Manage full-funnel performance from ad to CRM, including landing page and conversion-rate optimization.
• Refine automation systems using Zapier and CRM workflows to improve lead scoring, segmentation, and nurturing flows.
• Maintain marketing and attribution reporting focused on lead quality, sales progression, and revenue impact.
• Collaborate with sales and content teams to ensure marketing assets support conversion goals and maintain CRM hygiene.

Requirements

• 5+ years of B2B digital marketing experience with a proven track record of scaling Google Ads and LinkedIn Ads.
• Strong analytical skills with deep comfort in funnel metrics, attribution, and performance reporting.
• Hands-on experience with CRM platforms like Zoho, HubSpot, or Salesforce and automation tools like Zapier.
• Familiarity with landing page builders such as Unbounce or Instapage.
• Excellent written communication skills and high attention to detail.

What we offer

• Opportunity to work in a fast-moving, highly collaborative environment with immediate visibility and impact.
• Clear growth opportunities as the team expands, including potential mentorship roles.
• Exposure to full-funnel strategy and deep marketing-sales alignment.
• Flexibility across time zones with a supportive, international team.