Customer Lifecycle Marketing Manager

PubNub is a leading provider of real-time infrastructure, powering engaging experiences for over 2,000 global companies. As a Customer Lifecycle Marketing Manager, you will play a pivotal role in our go-to-market strategy by designing programs that drive platform adoption, increase customer value, and foster long-term engagement.

Key responsibilities

• Develop and execute customer lifecycle and nurture programs tailored to existing users.
• Design platform expansion campaigns based on usage data and feature adoption.
• Collaborate with Customer Success and Account Managers to improve retention and identify expansion opportunities.
• Create ROI reports and value summaries to support sales efforts within enterprise accounts.
• Analyze customer churn and develop proactive re-engagement strategies.

Requirements

• Minimum of 3 years of experience in lifecycle, customer, or retention marketing within the B2B SaaS sector.
• Proven ability to engage developer-focused audiences effectively.
• Strong analytical skills with a data-driven approach to segmentation and campaign measurement.
• Hands-on experience managing CRM and marketing automation platforms.
• Excellent cross-functional collaboration skills, particularly with Sales and Customer Success teams.

What we offer

• A collaborative, people-first environment that values innovation and ownership.
• The opportunity to work on high-impact projects that directly influence company growth metrics.
• A fully remote work culture that prioritizes flexibility and continuous professional development.
• Engagement with a talented global team solving complex real-time technology challenges.