CRM Manager

Novakid School is a leading early English learning platform that empowers children worldwide to master the language through play and interactive, fully remote sessions with native-speaking teachers. We leverage cutting-edge technology, including AI-powered games and advanced training applications, to create an engaging educational environment. We are currently seeking a dedicated CRM Manager to join our team and help drive customer engagement through data-driven strategies and personalized communication.

Key responsibilities

• Apply customer insight frameworks such as Jobs To Be Done, Persona Development, and Empathy Mapping to deeply understand and address user needs.
• Develop and execute comprehensive CRM strategies using the Bloomreach platform to enhance customer interaction and business outcomes.
• Design and implement multichannel campaigns across email, WhatsApp, SMS, and push notifications tailored to specific customer segments.
• Analyze campaign performance using analytics tools and SQL to refine strategies and ensure continuous improvement.
• Collaborate cross-functionally with product, sales, and marketing teams to align CRM initiatives with broader business objectives.

Requirements

• Proficiency with Bloomreach or similar Customer Data Platforms for data management and campaign execution.
• Experience in email design and coding using tools like Stripo.
• Strong analytical skills with the ability to use data platforms or SQL for decision-making.
• Excellent communication and collaboration skills suited for a fully remote team environment.
• Bachelor’s degree in Marketing, Business Administration, or a related field, combined with fluent English proficiency.

What we offer

• A fully remote work environment with a culture built on flexibility and professional autonomy.
• Flexible working hours to support a healthy work-life balance.
• The opportunity to contribute to an innovative and promising educational project with global impact.