Trade Nation is looking for a dedicated CRM Campaign Manager to support the execution of lifecycle marketing programs that guide customers through the entire funnel, from sign-up and KYC approval to first deposit and ongoing trading activity. You will work within the lifecycle function to build, deploy, and optimize multi-channel CRM campaigns, ensuring all communications are delivered on time, compliant, and aligned with core business objectives.
Key responsibilities
- Build and execute lifecycle campaigns across activation, retention, and reactivation stages.
- Implement customer journeys and workflows in HubSpot, including triggers, segmentation, and automation.
- Maintain CRM campaign calendars to ensure timely delivery according to project briefs.
- Ensure all customer communications meet strict compliance requirements across active jurisdictions.
- Monitor campaign performance and support ongoing optimization through testing and iteration.
Requirements
- Hands-on experience with CRM or marketing automation platforms, specifically HubSpot.
- Strong understanding of lifecycle marketing principles and campaign execution.
- Solid knowledge of segmentation, triggers, and customer journey logic.
- High attention to detail with the ability to manage multiple campaigns simultaneously.
- Proven ability to collaborate effectively with cross-functional teams including Data, Sales, and Compliance.
What we offer
- Competitive compensation package with a discretionary annual bonus.
- Comprehensive private healthcare coverage.
- Active Lifestyle allowance to support your well-being.
- Generous annual leave entitlement exceeding minimum requirements.
- Flexibility to work from any location for up to 3 weeks per year.