Boosta is a dynamic holding tech company that develops and invests in global digital businesses. We are currently seeking a Creative Marketing Manager for our project, Traffic7, to lead the development and optimization of high-performing creatives for digital marketing campaigns in a fully remote environment.
Key responsibilities
- Generate and test innovative creative ideas for digital marketing campaigns.
- Conduct thorough competitor research and analyze current trends in ad creatives.
- Utilize AI tools to optimize and automate creative workflows effectively.
- Evaluate creative performance against key marketing metrics to ensure success.
- Collaborate closely with product, marketing, and design teams to scale effective solutions.
Requirements
- Proven experience working with creatives in a product IT business or performance marketing.
- Strong understanding of the digital marketing funnel and creative performance across channels like Meta and Google.
- Ability to conduct competitor research using tools such as Meta Ads Library or TikTok Creative Center.
- Proficiency in forming hypotheses and setting clear tasks for designers and copywriters.
- Basic command of analytics tools including Google Analytics, Appsflyer, and Excel.
What we offer
- Opportunities to launch, test, and develop new products with direct influence on results.
- Support for professional growth through compensation for courses, conferences, and a corporate library.
- Generous leave policy including 28 days of annual vacation and 30 days of sick leave.
- Comprehensive health benefits, including medical insurance and a Mental Health program.
- Support for remote work setup, including equipment compensation during power outages.