Copy of Lead UI/UX Designer – DTC eCommerce Brand

Whiskey Library is seeking a Lead UI/UX Designer to own and elevate the end-to-end customer experience across our direct-to-consumer eCommerce ecosystem. This role combines strategic thinking, user-centered design, and conversion optimization to create seamless shopping experiences that drive business growth.

Key responsibilities

• Lead the design of customer journeys across web, mobile, landing pages, checkout flows, and post-purchase experiences.
• Conduct UX research and analyze customer behavior to identify friction points and opportunities for improvement.
• Design experiences that improve engagement, conversion rates, average order value, and customer retention.
• Develop and maintain scalable design systems and UI component libraries to ensure consistency across all digital touchpoints.
• Partner with developers to ensure pixel-perfect implementation and collaborate with marketing teams to launch campaigns.

Requirements

• 5+ years of UI/UX design experience, preferably in DTC eCommerce, consumer brands, or high-growth startups.
• Strong portfolio demonstrating exceptional UX thinking, visual design, and a track record of improving conversion rates.
• Expertise in Figma and modern design workflows, with a deep understanding of responsive design and accessibility.
• Ability to prioritize effectively, manage multiple projects, and drive initiatives from concept through execution.
• Familiarity with A/B testing tools, analytics platforms, and eCommerce ecosystems like Shopify.

What we offer

• Opportunity to shape the customer experience of a growing DTC brand with high-impact influence on revenue.
• Collaborative, fast-moving, and entrepreneurial environment that values experimentation and innovation.
• Freedom to drive meaningful change and establish design standards within the organization.