Conversion Rate Optimization Specialist

Coalition Technologies is seeking a creative and analytical Conversion Rate Optimization Specialist to enhance website performance and user experience for our diverse client base. You will leverage data-driven strategies, A/B testing, and user behavior research to identify optimization opportunities and execute impactful conversion plans.

Key responsibilities

• Perform audits of web analytics implementations to ensure accurate tracking and data integrity.
• Utilize heatmap analysis, session recordings, and user testing to identify pain points and improve conversion rates.
• Develop and execute A/B or multivariate testing plans based on qualitative and quantitative data.
• Collaborate with design and development teams to implement website changes derived from successful test results.
• Monitor industry trends and AI-driven optimization tools to maintain a competitive edge in CRO strategies.

Requirements

• Proven experience in conversion rate optimization, website optimization, and A/B testing.
• Expertise in Google Analytics and major content management systems like Shopify, WordPress, or BigCommerce.
• Strong ability to translate complex user behavior data into actionable recommendations.
• Proficiency in Microsoft Excel and familiarity with heatmap tools such as Microsoft Clarity.
• Excellent communication skills with the ability to work effectively in a collaborative remote environment.

What we offer

• Fully remote work environment with over a decade of experience supporting distributed teams.
• Competitive profit-sharing bonus plan for full-time employees.
• Comprehensive paid time off policy to support a healthy work-life balance.
• Access to device upgrade programs and learning reimbursement initiatives.
• Career development plans with clearly defined goals and professional growth opportunities.