Content Manager/Writer (Sportsbooks & Prediction Markets)

Better Collective is a global digital sports media group dedicated to engaging sports fans through innovative technology and content. We are seeking a Content Manager and Writer to join our team, focusing on sportsbooks and prediction markets to help grow our audience reach through data-driven insights and high-quality editorial work.

Key responsibilities

• Research, analyze, and report on various prediction market platforms and U.S. sportsbooks.
• Write comprehensive, evergreen articles ranging from 1,000 to 5,000 words, incorporating proprietary data and expert insights.
• Update and optimize existing content across our diverse portfolio of sports media brands.
• Utilize AI tools to streamline content workflows, improve keyword targeting, and enhance editorial quality.

Requirements

• 2 to 5+ years of professional experience in journalism or digital content creation within the sports betting industry.
• Expert-level knowledge of sportsbooks and prediction markets to provide unique, valuable insights.
• Proven ability to implement SEO best practices to drive organic growth and audience engagement.
• Experience in content management, on-page updates, and utilizing AI tools for content production.
• Strong ability to incorporate real-life user feedback and product experience into written content.

What we offer

• The opportunity to collaborate with talented, diverse colleagues across multiple countries and cultures.
• A high level of ownership, trust, and autonomy in your daily work.
• Continuous learning and professional development opportunities to support your career growth.
• The chance to contribute to world-class products and brands used by millions of sports fans globally.