Associate Director, Omnichannel Marketing Operations

Vera Therapeutics

(Nasdaq: VERA), is a late clinical-stage biotechnology company focused on developing treatments for serious immunological diseases. Vera’s mission is to advance treatments that target the source of immunologic diseases in order to change the standard of care for patients. Vera’s lead product candidate is atacicept, a fusion protein self-administered at home as a subcutaneous once weekly injection that blocks both B-cell Activating Factor (BAFF) and A Proliferation Inducing Ligand (APRIL), which stimulate B cells to produce autoantibodies contributing to certain autoimmune diseases, including IgA nephropathy. Vera is also evaluating the role of atacicept in other immunologic disorders. Additionally, Vera is developing VT-109, a novel, next-generation dual BAFF/APRIL inhibitor in preclinical development, and MAU868, a monoclonal antibody designed to neutralize infection with BK virus, a polyomavirus that can have devastating consequences in certain settings such as kidney transplant. For more information, please visit: www.veratx.com.

Our values are the cornerstone of our culture. Our values inspire us every day and guide everything we do—from how we hire great people, to advancing our mission together, to achieving our ultimate goal to improve medical treatment for patients suffering from immunological diseases.

Position Summary:

The Associate Director, Omnichannel Marketing Operations will play a critical role in architecting, implementing, and optimizing Vera’s digital and omnichannel ecosystem. Reporting to the Senior Director, Digital of Marketing and Communications, this individual will focus on building the technical infrastructure, platforms, and processes required to enable seamless engagement across digital channels. The ideal candidate brings strong expertise in marketing technology, data integration, and agile execution, with the ability to balance strategy with hands-on operational management. This role is suited for someone who thrives at the intersection of marketing and technology, capable of translating business needs into scalable technical solutions that enhance customer engagement and accelerate learning.

Responsibilities:

• Omnichannel Infrastructure & Systems
• Design, implement, and manage the omnichannel marketing technology stack (CRM, CDP, automation, analytics, and engagement platforms).
• Oversee integrations across systems (Salesforce Marketing Cloud, Tableau, One Trust, Veeva, etc.) to ensure unified customer data and seamless execution.
• Establish data governance, workflow automation, and tagging frameworks to enable advanced targeting and reporting.
• Partner with IT and compliance teams to ensure platforms meet privacy, security, and regulatory requirements.
• Technical Execution & Optimization
• Drive the operational execution of campaigns across email, paid media, social, website, and other digital channels.
• Implement personalization, segmentation, and A/B testing strategies across platforms to optimize engagement.
• Build customer journey maps and deploy omnichannel orchestration for seamless stakeholder experiences.
• Translate marketing goals into technical requirements for scalable digital execution.
• Analytics & Performance Management
• Build and manage dashboards that integrate omnichannel KPIs, multi-touch attribution, and ROI measurement.
• Establish predictive and real-time analytics to support decision-making and optimize channel performance.
• Conduct regular performance reviews with stakeholders, providing actionable insights to guide strategy.

Qualifications:

• Bachelor’s degree required, advanced degree in Marketing, Information Systems, or related field preferred.
• 8+ years of progressive experience in digital marketing operations, marketing technology, or omnichannel campaign execution within pharmaceutical/biotech.
• Expertise in marketing automation platforms (Salesforce Marketing Cloud, Google Marketing Platform) and CRM systems (Salesforce, Veeva) with platform certifications highly preferred.
• Strong knowledge of customer data platforms (CDPs), data integration, and governance.
• Proficiency with analytics and BI tools (Google Analytics, Adobe Analytics, Tableau, Power BI).
• Demonstrated experience in agile/lean marketing or product management methodologies.
• Solid understanding of statistical analysis, attribution modeling, and testing frameworks.
• Strong project management and cross-functional leadership skills.
• Ability to translate business objectives into scalable technical solutions.
• Partner with Sales, Medical Affairs, and Commercial Operations to ensure alignment on omnichannel strategy and enablement tools.
• Collaborate with regulatory, privacy, and IT to ensure compliance in digital execution.
• Support launch readiness and go-to-market activities with agile, data-driven digital capabilities.

Vera Therapeutics Inc. is an equal-opportunity employer. Vera Therapeutics is committed to fair and equitable compensation practices and we strive to provide employees with total compensation packages that are market competitive. The exact base pay offered for this role will depend on various factors, including but not limited to the candidate’s geography, qualifications, skills, and experience. For this role, the anticipated base pay range is $177,000 - $229,000 USD.