Assistant media strategist

Our client is a leading independent digital advertising partner helping brands and agencies drive performance at the intersection of technology, data, and media. With over a decade of experience, their AI-powered platform and expert teams deliver seamless, full-funnel strategies across programmatic, search, social, and CTV—combining deep data intelligence, analytics, and creative to optimize campaigns for measurable growth and efficiency at scale.

Requirements

What You’ll Do

• Develop strategic media recommendations for brands—from small to large companies—across a variety of verticals
  ● Build client-facing sales decks and media proposals, including channel rationale, audience strategy, budget allocation, and measurement frameworks
  ● Create and manage IOs, ensuring accuracy across specs, budgeting, flighting, and deliverables
  ● Partner with in-platform channel specialists (Paid Social, Google Ads, Programmatic) to translate strategy into scalable tactical plans
  ● Support CPG/Retail Media planning (Walmart Connect, Amazon Ads, Instacart, Target Roundel) as needed/when applicable
  ● Gather and synthesize audience, competitor, industry, and market insights, leveraging tools such as GWI, Dstillery, and Pathmatics
  ● Apply up-to-date media trends and best practices (privacy changes, platform shifts, creative trends, measurement evolution) to proposals
  ● Support proposal development across a wide range of budgets ($5K–$250K+ per month) and objectives (awareness through performance)
  ● Contribute to measurement and reporting thinking, including KPI selection, test design, and learning agendas
  ● Collaborate cross-functionally to ensure decks are visually polished, on-brand, and persuasive
  ● Maintain internal documentation, templates, and operational workflows to improve team efficiency
  ● Provide optimization recommendations to existing clients using learnings from campaign performance

Required Qualifications

● Bachelor’s degree (required)

• 3+ years of experience in advertising/media (agency experience required)
  ● Proven experience building advertising strategies and media plans mainly for B2C clients across different company sizes
  ● Experience working with IOs and/or media buying documentation workflows
  ● Experience managing recommendations for varied budgets ($5K–$100K+ monthly) with clear rationale on allocation, phasing, and expected outcomes
  ● Strong research capabilities: able to pull, interpret, and synthesize audience/competitive insights using tools like GWI, Dstillery, Bombora, Pathmatics, etc.
  ● Deck-building and storytelling expertise (structure, narrative flow, visuals, and executive-level clarity)
  ● Comfort with basic data analysis (pulling insights from performance data, identifying trends, sanity-checking metrics)
  ● Proficient in Microsoft Office (PowerPoint, Excel, Word); strong Excel fundamentals a plus

Preferred Qualifications (Nice to Have)

• Experience with retail media / CPG ecosystems: Walmart Connect, Amazon Ads, Instacart, Target Roundel

● Hands-on knowledge of:

o Paid Social (Meta, TikTok, etc.)

o Google Advertising Suite (Google Ads, YouTube, Search, Demand Gen/PMax)
o Programmatic media fundamentals (targeting, inventory, measurement, optimization)
● Familiarity with additional tools such as SimilarWeb, Placer.ai, GA4, Looker/BI dashboards
● Understanding of incrementality, lift testing, attribution, and measurement limitations in a privacy-first landscape

What Success Looks Like

• You consistently produce high-quality, client-ready decks that clearly connect insights → strategy → channel plan → measurement
  ● You can own sections of proposals end-to-end, partnering smoothly with platform specialists and design
  ● You bring proactive, structured thinking—identifying opportunities, anticipating questions, and elevating narrative quality
  ● You help the team operate faster and smarter through organization, QA, and improved workflows

Skills That Matter Here

• Strategic thinking + strong attention to detail
  ● Clear communication and executive-ready writing
  ● Strong design sensibility and visual judgment (clean slides, sharp hierarchy)
  ● Confidence working across multiple industries and ambiguity
  ● Collaborative, deadline-driven, and solutions-oriented mindset

Originally posted on Himalayas