UpCounting is a fully remote, tech-powered firm dedicated to helping eCommerce and digital-first businesses scale with confidence. We are looking for a talented Content Marketing Manager to own and execute our content strategy, driving growth through both client acquisition and personal branding efforts.
Key responsibilities
- Own the full content operation, including ideation, scripting, production, distribution, and analytics across video, email, and social channels.
- Develop and maintain a clear brand voice and content system that ensures consistent output and high-quality messaging.
- Manage the content side of our growth funnels, optimizing awareness, lead generation, and conversion sequences for high-ticket offers.
- Track performance metrics, analyze funnel drop-off points, and iterate on strategies based on data-driven insights.
- Collaborate within our automation infrastructure to scale content frameworks and improve overall efficiency.
Requirements
- 5+ years of experience in content or growth marketing, specifically within coaching, info-product, or high-ticket service businesses.
- Proven ability to independently own strategy, execution, and iteration without day-to-day direction.
- A strong portfolio showcasing your work in scripts, email sequences, social posts, and webinar copy.
- Hands-on experience with industry-standard tools such as GoHighLevel, ClickFunnels, or similar platforms.
What we offer
- The freedom to work from anywhere in the world, focusing on outcomes rather than location.
- Generous paid time off, including personal days, regional holidays, and a year-end office closure.
- Opportunities for professional growth and promotion based on performance, leadership, and impact.
- A collaborative culture that prioritizes respect, work-life balance, and sustainable excellence.